Think about when you woke up this morning. Maybe you turned off the alarm on your iPhone. Then you went into the bathroom and brushed your teeth with Crest toothpaste, took a shower using a bar of Dial soap, got dressed and put on your favorite Toms shoes. On your way to work, you stopped by Starbucks drive-through in your Honda Pilot for a cold brew.
Every day, we’re surrounded by brands we’re loyal to, whether it’s an iPhone or an Android, Starbucks or Folgers, Crest or Colgate, Honda or Toyota. There are reasons why we pick one brand over another.
We know what brands we like. But branding is a word that is thrown around in the business and marketing world that can be vague and confusing.